![]() ![]() The site launched in partnership with Little River Casino Resort. All names now tie into Rush Street’s land-based properties named the Rivers Casinos.īetRivers Casino was launched in Michigan in January 2021 with an online sportsbook and casino under one site. ![]() The goal was to group all properties under a single, recognizable brand name. The name SugarHouse was changed to Rivers Online and then followed by BetRivers. In 2019, the company’s online properties were rebranded. Its parent company, Rush Street Interactive, has been an up-and-coming force in the gambling industry since 2009, with brick-and-mortar casinos in Pennsylvania, Illinois, and New York. ![]() BetRivers Michigan casino and sportsbook initially launched under the SugarHouse brand in New Jersey in 2016 and Pennsylvania in 2019. ![]()
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